Privacy Policy

This Privacy Policy describes how Salsa Grille, LLC “Salsa Grille” and its subsidiaries and affiliates in the United States (“Salsa Grille”, “we”, “our”, “us”) may collect, use, and disclose personal information of visitors who access or interact with our mobile application (“App”) or our websites (“Websites”) that link to this Privacy Policy, as well as other personal information about our customers.  The App, those Websites, our restaurants, and our related service offerings are referred to in this Privacy Policy as our “Services.”

Notice at Collection

We collect personal information as detailed below and in our Privacy Policy. To learn more, including how you can opt-out of the sale or sharing of your personal information, please see the “Your State Privacy Rights and Additional Disclosures” section below.

This Privacy Policy includes the following sections:

  1. Collection of Information
  2. Use of Information
  3. Sharing of Information
  4. Retention of Information
  5. Security
  6. Children’s Privacy
  7. Interest-Based Advertising and Cookies - Your Choices
  8. Your State Privacy Rights and Additional Disclosures
  9. Changes to Salsa Grille’s Privacy Policy
  10. Contact Us

For the purposes of this policy, “personal information” means any information about an identifiable individual including, without limitation, your name, address, telephone number, and email address. Personal information does not include publicly available information from government records or deidentified or aggregated consumer information that Salsa Grille does not attempt to reidentify. We collect and use your personal information when you:

  • Order through our Website or App, or otherwise use the Services
  • Participate in our Salsa Grille Rewards program
  • Sign-up to receive our marketing communications
  • Sign-up to receive push notifications
  • Enter a contest, participate in a promotion, or participate in market research
  • Contact Us with a comment, question or complaint
  • Use the Find a Location feature on our Website or App
  • Restaurant Purchases: You do not have to provide us with any personal information when you pay using cash at one of our restaurants. If you use a credit or debit card, we collect your debit or credit card-related information and your signature to process and administer your payment. We may also use video surveillance (e.g. CCTV) in our restaurants for loss prevention, safety, and security purposes. If you order catering, we also collect the delivery address.
  • Ordering Online: If you place an individual or group order through our Website or App, you will be asked to provide your first and last name, email address, phone number, and payment card information. You may also choose to create an account without joining our Rewards program, and through this account you may also elect to receive push notifications and marketing communications. If you choose to: (i) place a group order, or (ii) create a Salsa Grille Rewards account to save your favorites and order faster, we will collect all of the foregoing elements and, if you are a Rewards member, the data elements identified in the Salsa Grille Rewards paragraph below. If you place a Group Order, we will collect the name of each participant in the Group Order in order to correctly match the names of the Group Order participants with the items that they have ordered. We may also offer you the ability to order through a third-party food delivery service, in which case we obtain your information from the third party in order to fulfil your order. If you purchase an e-gift card for a friend or family member, we collect the name and email address for the recipient in order to deliver an email containing your e-gift card on your behalf. We do not use the recipient’s information for any other purpose.

        Salsa Grille Rewards: If you join our Salsa Grille Rewards program, we will collect your first name, last name, email address (required in order to receive all eligible Salsa Grille Rewards), password used to create the account, telephone number, and marketing preferences, device settings, country, and you may also elect to provide other information, including your birthday (month / day only), payment card or gift card information, and optionally your delivery address, accessibility preferences for pick up orders and nutrition preferences. We collect this information to establish and administer your Salsa Grille Rewards account, including to create and send you a digital Salsa Grille Rewards card, create an ID number, scannable code or other unique identifier to associate you with your Salsa Grille Rewards account, to award points to you on qualifying purchases and to enable you to redeem points. We will then associate that and other categories of personal information with your Rewards Program account, such as other unique identifiers, purchase history, general geolocation data, preferences you provide (e.g., favorite Salsa Grille restaurant), and stored payment methods.  Note that we also may collect all of this information outside the context of the Rewards Program. We may also use this information to send non-personalized advertising, retargeted advertisements and personalized advertising and marketing offers and other special offers available only to members of the Salsa Grille Rewards program. For more information on the categories of recipients that receive your information, please see the “Notice at Collection” section above.

  • Push Notifications: If you sign-up to receive push notifications, we will send push notifications to your mobile device, which may include, depending on your elections, SMS text messages or emails.
  • Contests, Promotions, Surveys, Focus Groups, or other Market Research: If you enter a contest or participate in a promotion, we or a third party we retain to provide these services on our behalf, may, with your consent, collect your name, address, email address, phone number, and any additional information or content required for the contest or promotion (such as information you post on social media). We use this information to administer your participation in the contest or promotion, including prize fulfillment. As part of a contest or promotion, we may obtain your consent to share or otherwise publish the content you submit. You may provide these same data elements to us (or a party retained by us) when you participate in surveys, focus groups, or market research, and you may also share additional information generated by your participation in the surveys, focus groups, and/or other marketing research efforts.
  • Contact Us: When you contact us with a comment, question or complaint, you may be asked for information that identifies you, such as your name, address and a telephone number, along with additional information we need to help us promptly answer your question or respond to your comment.  Please also note that if you contact us or we engage with you through Apple Business Chat, Google Business Messages, Facebook Messenger, or similar, your communications with us and any personal information you share with us through those platforms is subject to the terms of use and related privacy policies provided by those platforms.
  • Find a Location / Location Nudges: If yousearch for a restaurant on our Website or in the App, we collect your postal code or city and state, or, if you choose to provide it, your device’s precise geolocation, in order to provide you with information on nearby restaurants and to ensure you are on your way to the correct location when you have placed a digital order for pickup. When you give the App permission to collect your precise geolocation, the App may use your mobile device’s location services to collect real-time information about the location of your device (using GPS, WiFi, Bluetooth or other methods, including in store beacons) to provide requested location services and ensure your orders are placed at the correct location.  Salsa Grille does not retain, store, or use your precise geolocation beyond what is necessary to fulfill the purposes identified in this section. However, Salsa Grille does retain general location data such as your zip code, city, and state and this general location data may be used to identify an audience for targeted advertising.

Information Collected Automatically

We may collect certain information about you automatically when you visit or use our online Services, or when you interact with emails, advertisements, or other electronic messages we send to you through the Services. This information may include your IP address, device characteristics (including device identifiers), web browser characteristics, unique identifiers and other data stored in cookies, operating system details, language preference, referring URLs, length of visits, pages viewed, and other information that may be automatically accessible to us from your browser or device.

We and our vendors may automatically collect this information using various tools and technologies such as cookies, web server logs, tags, beacons, SDKs, pixels, local storage, JavaScript, APIs, session replay/screen capture (i.e., how you use and navigate the Services, but not your keystroke data), and other similar technologies.  Additional information on other technologies we may use is set forth below in the section titled: Interest-Based Advertising - Your Choices.

We may also use certain third-party web and mobile app analytics services – including but not limited to Google Analytics, Adobe Analytics, Branch Analytics, and Facebook Custom Audiences, – to help us understand and analyze how visitors use the online Services or serve ads on our behalf across the Internet and in different channels (including on the web, in mobile apps, on out-of-home digital surfaces, and in connected TV apps). We also use these services for remarketing, interest-based advertising, demographics and interests reporting, user segment analysis, look-alike modeling and impression reporting. We and third-party vendors may use first-party cookies or other first-party identifiers as well as third-party cookies or other third-party identifiers to provide Salsa Grille with insight into behavior information relating to inferred visitor age range (e.g., GenZ, Millennial, GenX, etc.), your interests, and to deliver advertisements to you, create a profile of you, measure your interests, detect your demographics, personalize content, and detect and associate online and offline behaviors such as site visitation, dwell time and actions taken.

We use a session replay service to analyze how visitors use the online Services. Session-replay technologies, which are third-party software services used to record a video replay of a visitor’s interactions with our Website. The video replay may include Website visitor clicks, mouse movements, scrolls, typing, and other activity taken during the session on the Website. We use session replay technologies for research and development purposes, such as to help us troubleshoot problems with the Website, understand how users interact with and use the Website, and identify areas for improvement.

For more information on how the Google Marketing Platform uses the data collected, visit:

In addition to the automatic collection mechanisms listed above, we may also:

  • As an advertising publisher, use tags in connection with the Nielsen Digital Ad Ratings Service for Google Ad Manager; and
  • Use Microsoft’s Bing Universal Event Tracking (UET) feature, in which case Microsoft collects your personal information (see Microsoft Privacy Statement).

Depending on your personal device and App permission settings, when using the App, we may collect or have access to your:

  • Precise geolocation.When you give the App permission to collect your precise geolocation, the App may use your mobile device’s location services to collect real-time information about the location of your device (using both GPS, WiFi, Bluetooth or other methods, including in-store beacons) to provide requested location services and ensure your orders are placed at the correct location. To turn off geolocation, please adjust the permissions on your device. If location services are disabled, other means of establishing or estimating your general location (e.g., connecting to or proximity to Wi-Fi, Bluetooth, beacons, or our networks) may still be active.  
  • When enabled, this may allow the App to access the camera to scan and input payment method details. Providing access to your Camera function is entirely optional.
  • Wi-Fi connection information.When enabled, this may allow the App to view Wi-Fi connections.
  • The App will send and receive data to and from the Internet, and may view network connections, have full network access, control vibration of your device, or prevent your device from sleeping.

Some of the technology described above is used by us or our vendors to correlate information collected about you over time and across websites or online services.

Please review Section 7, Interest-Based Advertising - Your Choices, for additional information about how you can manage the use of these technologies.

Information Collected From Third Parties

Our vendors (who may include data brokers) and other third parties may share with us your personal information. For example, if you order food or catering, order gift cards, make a payment, or provide feedback on your experiences, you may submit personal information to one or more third parties that may share your information with us.

In some circumstances, we may also collect information about you from publicly-available sources, including content about our Services that you make publicly available on third-party websites (e.g., social media platforms).  We or vendors assisting us may also receive information from geolocation data providers to help us understand aggregate visit patterns in restaurant markets of interest, but these providers get the location data from sources other than our own App and Websites.    

Additionally, for certain features of the online Services, you may log in through your third-party social media account or share content from the online Services through third-party social media platforms.

We may combine information that we collect from and about you. When you submit information to a third party, you are subject to that third party’s terms of use and privacy policies, for which we are not responsible.


We may use personal information we obtain about you for the following purposes:

Business Purposes

  • communicate with you regarding our restaurants;
  • respond to your requests or inquiries;
  • register you for accounts on the Services;
  • process payment information for online food orders;
  • provide you with search results for a restaurant on our Website or in the App, or, if you choose to provide it, your device’s precise geolocation, in order to provide you with information on nearby restaurants and to ensure you are on your way to the correct location when you have placed a digital order for pickup;
  • maintain healthy and safe conditions in our restaurants;
  • address legal matters;
  • prevent, investigate, identify, stop, or take any other action with regard to suspected or actual fraudulent or illegal activity, claims or other liabilities, or any activity that violates our policies;

Commercial Purposes

  • facilitate and personalize your user experience and improve the Services;
  • conduct statistical analysis of the content, layout, and features of the Services for our marketing purposes;
  • register you for our email and postal mailing lists or for promotions or offers conducted in connection with the Services;
  • send marketing information to you, such as promotional offers or information about new product offerings, programs, or restaurant openings;
  • advertise to you both on and off the Services, which may include tailoring ads to your interests and measuring the performance of our ad campaigns;
  • make inferences about you or members of your household based on your device; or
  • for any other purpose, with your consent where appropriate.

We may also use any of the personal information we collect to generate and use deidentified or aggregated information about our customers for commercial purposes.  


Information Shared By You

When you post or comment on social media or interact with the Services this content may be visible to the public.  We or our vendors may analyze or share certain content that you post or make available, including by publicly posting on our online Services or other public online locations.  For example, we may repost content that you post about us on social media. We may also use any of the information you share for analytics or other business or commercial purposes.

Information Shared By Us

We may share your information with our affiliates, such as your name, address, phone number, email address, identifiers, date of birth (month and day only, if you elected to provide us with this information), records of your orders and other transactions with us, credit/debit/gift card number and account information (including associated billing addresses and expiration date), information described in the Collection of information and Information Collected Automatically sections above (some of which is personal information, inferences, and other information you provide to us, including user-generated content and information provided via surveys, focus groups, and/or other marketing research efforts).

We may share your personal information (including all the information listed in the preceding paragraph) with vendors who assist us with offering the Services or as otherwise described in this Privacy Policy, such as delivery services, analytics providers, marketing and advertising services (including to provide you with targeted, personalized advertising), providers of payment services, providers of other support for our transactions (e.g., accounting services), providers of technical services (e.g., data storage and customer relationship management databases), and providers of outsourced customer service. We generally require our vendors to provide at least the same or equal protection of user data as stated in this Privacy Policy.  Some of our vendors (for example, those mentioned in the Information Collected Automatically section above) may view, edit, or set their own tracking technologies/cookies on our Services.  When our vendors’ cookies run on our Services they may collect identifiers such as your IP address, Cookie ID, Device ID, and Pixel ID, network activity information such as HTTP header information, button click data, referring website activity, and location data.

We may also disclose personal information when required by subpoena, search warrant, other legal process, governmental request, in response to activities that are unlawful or a violation of Salsa Grille’s rules for use of the Services, or to protect and defend the rights or property of Salsa Grille or others.  This may involve the disclosure of personal information to law enforcement, other governmental entities, or other third parties, depending on the circumstances.

We may share your information for other purposes as disclosed at the time you provide your information or otherwise with your consent.


We retain personal information to achieve the purposes for which the information was collected. In certain cases, we may need to retain personal information for purposes required under applicable law, for tax or audit purposes, or for other purposes permitted under law.


We are committed to the protection of your personal information from unauthorized access or use. We will use reasonable organizational, physical, technical and administrative measures to protect personal information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with is no longer secure, please notify us by sending an email to This email address is being protected from spambots. You need JavaScript enabled to view it.


The online Services are not intended for, and are not intentionally targeted to, children under 13, and we do not knowingly request or seek to collect personal information from any person under 13 years of age through the Services. If we learn that the online Services have received personal information directly from a child who is under the age of 13, we will delete the information in accordance with applicable law.


Our Website may store or retrieve information on your browser, mostly in the form of cookies. A cookie is a small piece of data (text file) that a website – when visited by a user – places on the user’s device to remember information about the user, such as the user’s language preference or login information. This type of cookie is set by us and is referred to as a “first-party cookies.” Salsa Grille uses first-party cookies primarily to make the Website work as you expect it to. For example, we use the information we collect through first-party cookies to allow you to navigate between pages efficiently, analyze how well our Website is performing, and understand the content that you spent the most time reviewing. In some cases, we use first-party cookies to store information that we use for targeted advertising.

We also incorporate cookies and similar technologies, such as pixels, tags, and web beacons, from outside Salsa Grille’s domain (“third-party cookies”).  Third-party cookies gather information to enable our vendors to provide a range of services to us, including targeted advertising and measuring the success of our advertising campaigns. 

Below is a detailed list of the categories of first- and third-party cookies we use on our Website. You can prevent the collection of data by Non Essential Targeting, Social Media, Analytics & Functional Cookies by clicking on “Your Privacy Choices ” in our Website footer and toggling off the related functionality. 

Essential Cookies  Essential cookies are necessary for the Website to function properly and cannot be switched off in our systems. They are usually only set in response to a site visitor’s request for services, such as a visitor setting their privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but blocking these cookies will prevent the Website from working correctly or might prevent the Website from working at all.

Non Essential Targeting, Social Media, Analytics, & Functional Cookies.

Targeting and Social Media third-party cookies may be set through our Website by our advertising partners, and by social media partners that we have added to our Website to enable you to share our content with your friends and networks. We also may use certain first-party cookies for Targeting. The cookies may be used by those companies to build a profile of your interests and show you advertisements on other websites based on those interests. They may track your browser across other websites and create a profile of your interests.

Analytics cookies allow us to count visits to our Website and understand traffic sources (the website you came from) so we can measure and improve the performance of our Website. They help us to know which pages are the most and least popular and see how visitors move around our Website. We may collect identifiers, such as a session ID that is automatically generated when a visitor lands on our Website, visitor’s IP address, the device identifier of the device a visitor used to visit our Website, and activity on our Website associated with these identifiers, and similar information. We will disclose this type of information to third party service providers to help us run these analytics.

Functional cookies enable our Website to provide enhanced functionality and personalization for site visitors and may help provide more specialized, but non-essential, services that a visitor requests and to collect and “remember” visitor choices and preferences (e.g. what language the visitor prefers, user name and password to allow automatic log in, what region a user is located in). Functional cookies may be set by us or by third party service providers whose services we have added to our Website.

You can control and manage cookies associated with your browser. If you are interested in controlling and managing cookies from your browser including any set by our Website, please refer to for information on different ways to configure your browser’s cookie settings.

If you want to clear all cookies left behind by the websites you have visited, here are links where you can download three third party programs that clean out tracking cookies.


Many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI), both of which maintain self-regulatory programs along with websites where people can opt out of interest-based advertising from their members. To opt-out of website interest-based advertising provided by each organization’s respective participating companies, visit the DAA’s opt-out portal available at, or visit the NAI’s opt-out portal available at

To opt-out of data collection for interest-based advertising across mobile applications by participating companies, download the DAA’s AppChoices mobile application opt-out offering found here:

Some of our vendors do not participate in the DAA or NAI self-regulatory programs for online behavioral advertising or have developed their own processes for allowing consumers to opt-out:


Some devices and apps do not have access to web-based browser cookie opt-outs.

  • To learn more about the advertising opt-outs provided by your mobile device's operating system (like iOS and Android) or the device manufacture, click 

You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings Feature on Google. By clicking Ads Settings, you will be routed to a Google website where you can log in and can control the information Google uses to show you ads. In addition, you can use Google Analytics Opt-Out Browser Add-on to disable tracking by Google Analytics. Certain preferences for some of the Nielsen tools we use can be adjusted here. You can also make adjustments to your preferences related Adobe Analytics by visiting the Adobe Privacy Center 

Please note, any reference to third party links, programs, or software listed in this Privacy Policy are provided for your convenience and consideration without implied or express endorsement or warranty from Salsa Grille. As with any third-party service, you should assess the provider’s policies and practices before using the service.

To update certain personal information we have about you, or if you wish to change certain preferences (including location tracking and certain communication preferences, such as your receipt of push notifications), (1) log into your account on our Website or within your instance of our App and change your account settings (including location tracking) with the “Personal & Preferences” section, (2) change your device’s settings for our App, or (3) contact us as described at the end of this Privacy Policy.  For most mobile devices, you can disable the collection of geolocation information by turning off location services on your device. 

If you no longer want us to collect information through the App, please uninstall it.


Depending on the state in which you reside, you may have certain privacy rights regarding your personal data as explained in the following sections.

Collection, Use, and Disclosure of Personal Information

Salsa Grille permits individuals 13 years of age and older to join our Rewards program. Our Rewards Terms state, “If you are between the ages of 13 and 18, you may participate in Salsa Grille Rewards only with the permission and under the supervision of a parent or legal guardian who agrees to be bound by these Salsa Grille Rewards Terms.” Salsa Grille Rewards members may elect to provide their birthday (month / day only), but we do not collect age or full date of birth from Rewards members. 

Your Deletion & Correction Rights

You may request that we:

  • Inform you about the categories of personal information we collect or disclose about you; the categories of sources of such information; the business or commercial purpose for collecting, selling or sharing your personal information; and the categories of third parties with whom we share/disclose personal information.
  • Provide access to and/or a copy of certain personal information we hold about you.
  • Delete certain personal information we have about you.  Note that there are some reasons we will not be able to fully address your request, such as if we need to complete a transaction for you, for our internal purposes, or to comply with a legal obligation.
  • Correct certain personal information we have about you.

If you would like to exercise your right to know, access, delete or correct your personal information, contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. 

We will take reasonable steps verify your identity before responding to your request, which may include, at a minimum, depending on the sensitivity of the information you are requesting and the type of request you are making, verifying your name, email address, and other information regarding your use of the Services (e.g., date of last purchase or last 4 digits of a payment/gift card).  

Opt Out Targeted Advertising or the “Sale” or “Sharing” of Personal Information

You may direct us not to “sell” or “share” certain personal information or use your personal information for targeted advertising as these terms are defined in state privacy laws.  You can exercise these rights by:

  • Clicking on “Your Privacy Choices ”  in our Website footer and toggling off Non Essential Targeting, Social Media, Analytics, & Functional Cookies.  Completing this step will opt out you out of targeted advertising or the “sale” or “sharing” facilitated through web-initiated device tracking.    
  • Selecting “Opt-Out of Sale, Sharing, or Targeted Advertising” when you complete and submit a Data Request Form. Completing this step will opt out you out of targeted advertising or the “sale” or “sharing” of your personal information directly with third parties;


We will not discriminate against you for exercising your privacy rights.

Notice of Financial Incentives

The Salsa Grille Rewards Program lets participants earn or otherwise receive rewards (e.g., free entrees) and discounts, in return for registering and/or making purchases, including:

  • Spend-based incentives, where you earn credit based upon spend levels
  • Discounts and free products offered for frequent visitors 
  • Periodic promotional discounts and offers

You can sign up for the Rewards Program by registering on our Website or through the App.  Registration requires you to provide your first name, last name, email address (required in order to receive all eligible Salsa Grille Rewards), delivery address, password used to create the account, telephone number, marketing preferences, device settings, country, and you may also elect to provide other information, including your birthday (month / day only) and payment card or gift card information.  We will then associate that and other categories of personal information with your Rewards Program account, such as other unique identifiers, purchase history, geolocation data, preferences you provide (e.g., favorite Salsa Grille restaurants), and stored payment methods.  Note that we also may collect all of this information outside the context of the Rewards Program.

You may withdraw from the Rewards Program at any time and forfeit any ongoing incentives through your online or App account or by contacting us using the contact information below. Please also note that if you submit a request to delete your personal information, this will also automatically withdraw you from the Rewards Program and will result in the forfeiture of your incentives, including your Rewards points that you may have accumulated. Requesting the deletion of your personal information results in the deletion of your Rewards account and accumulated incentives because we require your personal data (e.g., your name, email address, and log-in information) to be able to associate you to your account. You may elect to rejoin the Rewards program at any time, at which time we will once again begin collecting your personal information.

The value of Personal Information we collect is reasonably related to our expenses related to offering the Rewards Program. While we do not and cannot assign a monetary value to the personal information we collect through the Rewards Program, we do benefit financially from the Rewards Program. For example, although we may lose immediate revenue when a member uses a discount, the positive experience may lead to an overall increase in visits to our restaurants.

Calculating the actual value that Salsa Grille generates from those efforts (whether in aggregate or by individual) or a monetary value of the personal information involved is impossible. There are many reasons for this:

  • First, the information is of no monetary value by itself, as Salsa Grille achieves personal information-related benefits only when the information is used in combination with, and in the context of, other aspects of our business such as (1) high-quality marketing efforts, (2) the compelling financial components of our Rewards Program that do not require use of the personal information, such as the ability to earn discounts and rewards, (3) the high quality of our food and service, and (4) the proximity of our restaurants to Rewards Program members. 
  • Second, we cannot precisely determine the motivating factors of any specific purchase, or the relative weights of each factor.  Even if somebody redeems a coupon we sent to the contact information they supplied during Rewards Program registration, we cannot determine whether they would have made the same purchase on the same day even without the coupon.  In a lot of households, Tuesday is taco Tuesday – coupon or not.
  • Third, the level of engagement with our uses of personal information varies among Rewards Program members. For example: (i) some members may have elected to receive all of our marketing content, while others have limited the type or amount of marketing materials we send them, or (ii) some live next door to one of our restaurants, while others are out of delivery range.
  • Fourth, the dining habits of our Rewards Program members appear to vary significantly.
  • Fifth, not all members link their purchases to their Rewards Program membership, so we cannot identify all purchases by Rewards Program members, let alone which ones were influenced by their participation in the program.

For these reasons, we estimate that the value of the personal information collected for the Rewards Program would be less than the value the individual receives from their participation in the Reward Program. 


From time to time, Salsa Grille may change this Privacy Policy. Changes will be indicated by the “Last Updated” date at the top of this page.


For questions or concerns about this Privacy Policy or our privacy practices, you may contact our Privacy Team at This email address is being protected from spambots. You need JavaScript enabled to view it. or via postal mail at:

Salsa Grille, LLC.
7755 Coldwater Road
Fort Wayne, IN 46825


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